SJP and STC introduce Halston Heritage / by Kamie Kahlo

Here it is! the Sex and the City Movie sequel poster finally made its debut in December. Sarah Jessica Parker (Carrie Bradshaw) wears a V-neck white Halston Heritage dress (available Feb. @ $325), a $198,200 jeweled Solange Azgury-Partridge necklace, and a Chanel clutch. To complete the look - Christian Louboutin gold Pigalle heels and gold Mykita & Bernhard Welhelm shades currently available at

But the really big news is that white dress! Sarah Jessica has been rumored to be the new designer at Halston for its Halston Heritage collection. My guess is that the clothing campaign will coincide with the release of the movie because of the prominence of the dress on the poster.

This promises to be a far better collaboration than the now dead Bitten collection that SJP designed for bankrupt Steve & Barry's.

"If she is to come to Halston, I know that she will do an incredible job and finally get the brand back to being a Halston that is respectful of Mr. Halston and his legacy but also move it forward to what women today want to wear," says stylist and commentator Mary Alice Stephenson. After their dismal relaunch in 2008, Halston needs a bit of magic and I think Sarah Jessica is just the magician they have been looking for.

sources: Times LIVE, Vogue UK