MAC Collaboration with Hello Kitty? Meow! / by Kamie Chang Kahlo

MAC Cosmetics will introduce it's Hello Kitty color cosmetics collection on MAC’s website Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

The Hello Kitty line falls into two collections. First the Hello Kitty Colour Collection items: six shades of lipstick with names like "Fashion Mews" and "Strayin’", each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. A pretty mix of shades any little kitten would approve of ranges from pinks and turquoises to lavenders and greens.

Then there's Hello Kitty Kouture, the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades and is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

Purrrr, sign me up!

Source: WWD